Internal & External Communication

(Module 4)  Stakeholder Engagement

Internal & External Communication™ Course Summary

Corporate Social Responsibility (CSR), Corporate Citizenship, Triple Bottom Line, and Sustainable Business have all become catchphrases for movements developing within corporations to address the very serious and growing vulnerabilities facing our nation and the world. For simplicity, we will refer to these movements as CSR.

CSR includes a company’s social and environmental impacts as well as treatment of employees across its supply chain. Once thought to be a method for protecting reputation, research has reinforced the business case for CSR and the role it plays in shaping corporate reputation.

With multiple stakeholders including NGO’s, governments, the Social Responsible Investment (SRI) community and employees all demanding transparency, communicating CSR is complex. Corporate communicators frequently find themselves at the center of these movements charged with a continuum of activities from CSR reporting to employee and stakeholder engagement, to the initiation of joint ventures.

The course provides an overview of corporate social responsibility, its evolution, various models, metrics and stakeholders as well as key issues in communicating CSR including the use of online communities.

 

Learning objectives:  At the end of this course Delegates will:

  • Understand the roots of CSR
  • Understand the critical elements of a CSR initiative
  • Understand the CSR communication paradox
  • Understand the implementation issues of a CSR initiative
  • Develop a strategic communication plan for CSR
  • Audit an existing CSR initiative
  • Understand Internal Communications

 

Suitability – Who should attend?

This training course is suitable for:

  • Executives involved in strategic and operational functions, including finance, corporate strategy, human resources, supplier or community relations, and government affairs
  • Senior managers involved in setting up corporate governance or CSR initiatives
  • Corporate lawyers who wish to improve their understanding of new company law developments concerning corporate responsibility
  • PR/Stakeholder managers responsible for their organization’s dealings with the community, their employees and elsewhere
  • Managers involved in developing, implementing and monitoring change programs to improve standards of corporate behavior and business conduct

 

Price:   $680 USD (Course is one day).  10 am – 4pm.

Upcoming Schedule:

Start DateEnd Date# of DaysCourseLocationCost
2018-06-122018-06-121Online CSR Masterclass With Live Q&AOnline$125
2018-06-252018-06-262CSR StrategySan Francisco$1,385
2018-06-272018-06-271Stakeholder Management MasterclassSan Francisco$635
2018-06-282018-06-281Internal & External CommunicationSan Francisco$680
2018-06-292018-06-291General Data Protection Regulation GDPR Training CourseNew York$675
2018-07-232018-07-242CSR StrategyLondon$1,385
2018-07-252018-07-251General Data Protection Regulation GDPR Training CourseLondon£475
2018-07-262018-07-261Internal & External CommunicationLondon$680
2018-07-272018-07-271PR Channels of Corporate Social ResponsibilityLondon$680
2018-07-302018-07-312CSR Reporting, Measurement & Certification ProcessesLondon$1,385
2018-08-012018-08-011Anti-Bribery & CorruptionLondon£480
2018-08-022018-08-021Online CSR Masterclass With Live Q&AOnline$70 (Early Bird)
2018-08-032018-08-031Online GDPR Training CourseOnline$70 (Early Bird)
2018-08-072018-08-071Online Sustainability Reporting Standards Training CourseOnline$85 (Early Bird)
2018-08-152018-08-151Online Stakeholder Management Masterclass Training CourseOnline$79 (Early Bird)
2018-08-172018-08-171Stakeholder Management MasterclassHong Kong$635
2018-08-202018-08-212CSR MasterclassSingapore$990
2018-08-222018-08-221Internal & External CommunicationHong Kong$680
2018-08-232018-08-242CSR Reporting, Measurement & Certification ProcessesHong Kong$1,385
2018-10-082018-10-092CSR StrategySydney$1,385
2018-10-102018-10-112CSR Reporting, Measurement & Certification ProcessesSydney$1,385
2018-10-122018-10-121Stakeholder Management MasterclassSydney$635
2018-10-142018-10-152CSR MasterclassDubai$990
2018-10-162018-10-161Internal & External CommunicationDubai$680
2018-10-172018-10-171Stakeholder Management MasterclassDubai$635
2018-10-182018-10-181PR Channels of Corporate Social ResponsibilityDubai$680
2018-10-212018-10-211General Data Protection Regulation GDPR Training CourseDubai$675
2018-10-222018-10-232CSR StrategyDubai$1,385
2018-10-242018-10-252CSR Reporting, Measurement & Certification ProcessesDubai$1,385

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