Intro to CSR

Corporate Social Responsibility – An Introduction

(Module 1)

Corporate Social Responsibility in business is essentially about achieving economic success and competitive advantage by building reputation and gaining the trust of people. CSR is fast becoming an integral part of corporate strategy, management practices, business operations and product development. Corporate Social Responsibility enhances business sustainability, provides new opportunities, developccustomer loyalty and improves stakeholder relationships. It is only recently that Corporate Social Responsibility (CSR) practices have emerged as a priority and companies are beginning to realize CSR’s potential as a strategic management tool. If you are one of those companies that would like to learn about the opportunities and benefits presented by CSR like enhanced reputation, trust, lower risks, improved organizational efficiencies and employee motivation then this workshop is for you. This seminar will give participating companies the opportunity to learn about Corporate Social Responsibility as a concept and its importance. The seminar will focus on building the business case for CSR and how being responsible can lead to enhanced business performance. The participants will get a chance to hear from practicing local and international companies on why and how they adopted CSR and their journey from there. This seminar will also provide ample opportunity for companies to network, learn and share experiences.

Key learning outcomes

• Develop a clear understanding of corporate social responsibility

• Hear about local and international trends in CSR.

• Explore the key CSR drivers internationally

• Learn about the business case for CSR and how it benefits a company.

Who should attend?

This seminar is appropriate for Directors, HR managers, Communications managers, Risk managers, CSR managers and others responsible for a company’s success in the area of corporate responsibility.