PR Channels of Corporate Social Responsibility

(Module 5)

PR Channels of Corporate Social Responsibility™ Course Description

The course provides participants with a clear overview of the key concepts involved in managing and developing organizational communications and reputation through Corporate Social Responsibility concepts. A central focus of the course is how PR is evolving into a more business-led, holistic approach best termed “reputation management”. Emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy.

One of the principal messages of the course is how practitioners can adapt to the new technology ecosystem, filled with social influence, apps, and customer participation specifically with CSR concepts. Emphasis is placed on the proactive, strategic management of brands and their communication to a wide range of stakeholders.

The course will be of specific benefit to anyone who wishes to gain an overview of current practice in brand, CSR and marketing communications, with a focus on managing the overall reputation of a brand.

In this regard, the course has a multidisciplinary approach that reflects the skills and knowledge currently needed in the market to develop control and defend a brand.

 

Suitability – Who should attend?

The Corporate Social Responsibility training course is suitable for:

  • Executives involved in strategic and operational functions, including finance, corporate strategy, human resources, supplier or community relations, and government affairs
  • Senior managers involved in setting up corporate governance or CSR initiatives
  • Corporate lawyers who wish to improve their understanding of new company law developments concerning corporate responsibility
  • PR/Stakeholder managers responsible for their organization’s dealings with the community, their employees and elsewhere
  • Managers involved in developing, implementing and monitoring change programs to improve standards of corporate behavior and business conduct

 

Price:  $680 USD (Course is one day)

 

Upcoming Schedule:

Start DateEnd Date# of DaysCourseLocationCost
2018-06-122018-06-121Online CSR Masterclass With Live Q&AOnline$125
2018-06-252018-06-262CSR StrategySan Francisco$1,385
2018-06-272018-06-271Stakeholder Management MasterclassSan Francisco$635
2018-06-282018-06-281Internal & External CommunicationSan Francisco$680
2018-06-292018-06-291General Data Protection Regulation GDPR Training CourseNew York$675
2018-07-232018-07-242CSR StrategyLondon$1,385
2018-07-252018-07-251General Data Protection Regulation GDPR Training CourseLondon£475
2018-07-262018-07-261Internal & External CommunicationLondon$680
2018-07-272018-07-271PR Channels of Corporate Social ResponsibilityLondon$680
2018-07-302018-07-312CSR Reporting, Measurement & Certification ProcessesLondon$1,385
2018-08-012018-08-011Anti-Bribery & CorruptionLondon£480
2018-08-022018-08-021Online CSR Masterclass With Live Q&AOnline$70 (Early Bird)
2018-08-032018-08-031Online GDPR Training CourseOnline$70 (Early Bird)
2018-08-072018-08-071Online Sustainability Reporting Standards Training CourseOnline$85 (Early Bird)
2018-08-152018-08-151Online Stakeholder Management Masterclass Training CourseOnline$79 (Early Bird)
2018-08-172018-08-171Stakeholder Management MasterclassHong Kong$635
2018-08-202018-08-212CSR MasterclassSingapore$990
2018-08-222018-08-221Internal & External CommunicationHong Kong$680
2018-08-232018-08-242CSR Reporting, Measurement & Certification ProcessesHong Kong$1,385
2018-10-082018-10-092CSR StrategySydney$1,385
2018-10-102018-10-112CSR Reporting, Measurement & Certification ProcessesSydney$1,385
2018-10-122018-10-121Stakeholder Management MasterclassSydney$635
2018-10-142018-10-152CSR MasterclassDubai$990
2018-10-162018-10-161Internal & External CommunicationDubai$680
2018-10-172018-10-171Stakeholder Management MasterclassDubai$635
2018-10-182018-10-181PR Channels of Corporate Social ResponsibilityDubai$680
2018-10-212018-10-211General Data Protection Regulation GDPR Training CourseDubai$675
2018-10-222018-10-232CSR StrategyDubai$1,385
2018-10-242018-10-252CSR Reporting, Measurement & Certification ProcessesDubai$1,385

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