Internal & External Communication

(Module 4)  Stakeholder Engagement

Internal & External Communication™ Course Summary

Corporate Social Responsibility (CSR), Corporate Citizenship, Triple Bottom Line, and Sustainable Business have all become catchphrases for movements developing within corporations to address the very serious and growing vulnerabilities facing our nation and the world. For simplicity, we will refer to these movements as CSR.

CSR includes a company’s social and environmental impacts as well as treatment of employees across its supply chain. Once thought to be a method for protecting reputation, research has reinforced the business case for CSR and the role it plays in shaping corporate reputation.

With multiple stakeholders including NGO’s, governments, the Social Responsible Investment (SRI) community and employees all demanding transparency, communicating CSR is complex. Corporate communicators frequently find themselves at the center of these movements charged with a continuum of activities from CSR reporting to employee and stakeholder engagement, to the initiation of joint ventures.

The course provides an overview of corporate social responsibility, its evolution, various models, metrics and stakeholders as well as key issues in communicating CSR including the use of online communities.

 

Learning objectives:  At the end of this course Delegates will:

  • Understand the roots of CSR
  • Understand the critical elements of a CSR initiative
  • Understand the CSR communication paradox
  • Understand the implementation issues of a CSR initiative
  • Develop a strategic communication plan for CSR
  • Audit an existing CSR initiative
  • Understand Internal Communications

 

Suitability – Who should attend?

This training course is suitable for:

  • Executives involved in strategic and operational functions, including finance, corporate strategy, human resources, supplier or community relations, and government affairs
  • Senior managers involved in setting up corporate governance or CSR initiatives
  • Corporate lawyers who wish to improve their understanding of new company law developments concerning corporate responsibility
  • PR/Stakeholder managers responsible for their organization’s dealings with the community, their employees and elsewhere
  • Managers involved in developing, implementing and monitoring change programs to improve standards of corporate behavior and business conduct

 

Price:   $680 USD (Course is one day).  10 am – 4pm.

Upcoming Schedule:

Start DateEnd Date# of DaysCourseLocationCost
2018-11-202018-11-212CSR Reporting, Measurement & Certification ProcessesDubai$1,385
2018-11-252018-11-251ISO-26000 TrainingDubai$585
2018-11-262018-11-261Internal & External CommunicationDubai$680
2018-11-272018-11-282Stakeholder Management & CSR in the Oil & Gas IndustryDubai$1,285
2018-12-122018-12-121Online CSR Masterclass With Live Q&AOnline$105 (Early Bird), $140 (General Admission)
2018-12-132018-12-1311-Day Online CSR Strategy Workshop With Live Q&AOnline$138.75 (Early Bird), $185 (General Admission)
2018-12-142018-12-141ISO 26000 TrainingOnline$146.25 (Early Bird), $195 (General Admission)
2018-12-172018-12-1711-Day Live Online CSR Reporting, Measurement & Certification ProcessesOnline$146.25 (Early Bird), $195 (General Admission)
2018-12-182018-12-1811-Day Line Online Internal & External Communication TrainingOnline$146.25 (Early Bird), $195 (General Admission)
2018-12-192018-12-1911-Day Live Online Stakeholder Management Masterclass Training CourseOnline$119.75 (Early Bird), $159 (General Admission)
2018-12-202018-12-2011-Day Online GDPR Fundamental Certification CourseOnline$74.50 (Early Bird), $149 (General Admission)

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